“The name ‘Prima,’ which means “first” in Italian, is a natural fit that ties into our legacy of firsts in the industry and a fitting tribute to our new Italian shipbuilding partners at Fincantieri,” added Sommer.
World-class architects that helped design Norwegian Prima include Italian designer Piero Lissoni and powerhouse architectural firms Rockwell Group, SMC Design, Tillberg Design of Sweden, YSA DESIGN and Miami-based Studio Dado who conceptualized and composed the aesthetic of various restaurants, staterooms and public areas on board. The show-stopping vessel built in Marghera, Italy by Italian shipbuilder Fincantieri features striking hull artwork designed by Italian graffiti artist Manuel Di Rita, known commonly as "Peeta." For the first time on any NCL vessel, the captivating hull art extends to the forward superstructure of the ship. This brand-new class of ships is truly designed to put our guests first." Sommer continued, "An exemplary representation of our brand evolution, bringing together our 'Guest First' philosophy and our spirit of innovation, Norwegian Prima personifies everything our guests love about NCL and raises the bar. Not only will we begin cruising this July, we're so proud and so incredibly happy to announce the start of an exciting new chapter as we introduce the Prima Class and the first ship in a line of unrivaled vessels with Norwegian Prima."
"In fact, we doubled down on our brand investment in order to deliver unforgettable guest experiences that go well beyond expectations. "Despite not having sailed in more than a year, we never stopped working and innovating, we never once pressed pause," said Harry Sommer, president and CEO of Norwegian Cruise Line. The vessel will be a game-changer for NCL, offering guests exciting itineraries, more wide-open spaces, thoughtful and stunning design, a variety of new experiences as well as Norwegian's exceptional service. With voyages beginning in summer 2022, Norwegian Prima, the first of the six ships, will be 965 feet long, 142,500 gross tons and able to accommodate 3,215 guests at double occupancy. Norwegian Cruise Line, the innovator in global cruise travel with a 54-year history of breaking boundaries, today opened for sale the first of six ships within its highly anticipated next class of vessels, Prima Class, the Brand’s first new class of ships in nearly 10 years.
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